The Paw Print
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Meet the Team
At Furble, we’re a group of passionate pet lovers, veterinary professionals, and industry experts who believe in doing things differently. With decades of experience and a shared mission to make pet care more accessible for Canadians, our team is committed to building a better future for pets, their people, and the professionals who care for them.
Chief Executive Officer
Lisa MacIntyre-Smith
Lisa brings over 20 years of leadership experience in health care and veterinary services. She spent nearly a decade at VetStrategy, where she helped acquire more than 340 clinics and played a key role in growing the business into Canada’s largest veterinary consolidator. With a background that spans Eli Lilly, Medicine Shoppe, and executive leadership, Lisa is driven by a deep respect for the people behind the profession. A proud cat parent to Ben and Jerry (yes, named after the ice cream), Lisa understands how pets bring people together — and she’s passionate about building a platform that does the same.
Chief Relationship Officer
Matthew Friesen
Matt has spent more than 20 years in the veterinary space, with roots at Purina and Elanco, where he worked closely with clinic teams across Canada. He’s been on both sides of the M&A table — supporting growth at VetStrategy and advising independent clinics through myVETgroup — but his passion has always been people. Whether he’s connecting with vet teams, pharmacy partners, or fellow pet parents, Matt brings warmth, transparency, and an uncanny ability to find common ground. He knows the real work happens in conversations — and he’s here to keep them going.
Technical Lead
Konner Curtis
Konner brings more than six years of software development experience across healthcare and e-commerce to his role at Furble. He provides the technical insight needed to bring Furble’s mission of delivering affordable pet wellness products nationwide into reality. Konner is passionate about building platforms that simplify complex and costly processes, and Furble’s focus on convenient online access to pet foods, wellness products, and prescription medications reflects that vision. His work ensures that pets get the care they need while making life easier for the people who love them. At home, Konner has three cats: Teddy, an 11-year-old tortoiseshell mix who demands attention; Sam, a six-year-old orange tabby known for his chaotic zoomies; and Winnie, a three-month-old tabby kitten who delights in running around with toys in her mouth.
Marketing Specialist
Alexandrea Gallivan
Alexandrea is a marketing professional with a BBA from Acadia University and an MBA from Dalhousie. She brings 5 years of expertise in social media strategy, content creation, and brand building, and is looking forward to helping Furble connect with pet parents across Canada. As a proud pet parent to two senior Havanese dogs, Sydney and Peanut, Alexandrea has firsthand experience with the challenges of accessing affordable, high-quality care. She is passionate about making that level of care accessible to more families, because every pet deserves the best.
Director of Growth
Carolyn Smith
Carolyn brings a science-informed perspective to her role as Director of Growth at Furble. With an Honours Bachelor’s in Biology and experience across sales, marketing, project management, and process design, she blends analytical precision with lateral and long-term thinking to drive innovation and alignment as Furble grows. Carolyn is passionate about building a company that not only improves access to pet wellness but also gives back to the local communities that make Furble proudly Canadian. Her volunteer work with animal shelters deepens her understanding of the human-animal bond and reinforces her compassion for helping pets everywhere. At home, her cats Ben and Jerry supervise her work and ensure purrfection, occasionally making surprise guest appearances on Zoom calls.
